SOUTH AFRICA: AIRBNB WILL BE INVESTING $1 MILLION IN AFRICA - CALIPHATE MEDIA

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Thursday, 19 October 2017

SOUTH AFRICA: AIRBNB WILL BE INVESTING $1 MILLION IN AFRICA




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19 October,2017
 
At the beginning of the week Airbnb made an announcement that the company will be investing $1 million in Africa through to 2020 in an effort to promote and support community-led tourism projects in Africa. The investment is part ofAirbnb’s idea of empowering communities through home sharing and to accelerate people-to-people tourism that benefits families and their communities in the rural areas.
The announcement was made at a press conference in Johannesburg South Africa  by Airbnb Global Head of Public Policy and Public Affairs, Chris Lehan alongside Hermione Nevill, World Bank Group’ Senior Travel Specialist and Herman Mashaba, the Mayor of Johannesburg.
The focal point of the investments will cover three major areas and will start in 2018
Empowering townships through hosting
Promoting sustainable and inclusive tourism through technology
Supporting locals and nonprofits through Airbnb travel.
 
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Chris Lehane, Global Head of Public Policy and Public Affairs for Airbnb while commenting on the investment said, “Africa is home to some of the most welcoming communities and breathtaking landscapes on earth. By leveraging technology to boost people-to-people tourism in Africa, we can help build a new economic engine for local families and their communities, while helping more guests enjoy magical travel experiences through the eyes of locals. Airbnb travel is already delivering significant economic benefits for Africa and today’s investment will help kickstart new benefits for more people across Africa.”
Hermione Nevill, Senior Travel Specialist at the World Bank Group, said ‘’Tourism in Africa is expected to continue its rapid growth. It is vital to ensure this growth occurs sustainably and drives poverty reduction across the continent. It is encouraging to see travel technology platforms such as Airbnb investing in Africa, and piloting more inclusive forms of tourism growth.’’
Airbnb ran a pilot programme earlier this year, together with local partners, to support training in hospitality and technology for residents from townships across the Western Cape of South Africa.

Lending its success, Airbnb will expand the programme, which is especially targeted at women and young people from underserved communities, to 15 more township communities across South Africa and scale the programme to other countries in Africa in 2019.
Airbnb is an online marketplace and hospitality service, enabling people to lease or rent short-term lodging including vacation rentals, apartment rentals, homestays, hostel beds, or hotel rooms.

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