4 MISTAKES TO AVOID BEFORE LAUNCHING A MOBILE APP - CALIPHATE MEDIA

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Thursday, 9 November 2017

4 MISTAKES TO AVOID BEFORE LAUNCHING A MOBILE APP



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There are more than1 million mobile apps on APP STORE AND GOOGLE PLAY STORE and many more are been launch on at a speed never predicted due to the ease of building apps.
If you are one of those either planning to launch a mobile app on App Store or on Google Play Store, then you would be competing with several thousand apps in your niche. Before launching your mobile App, there are certain mistakes that need to be avoided because these are the things that can either make or mar your progress
If you must succeed, it is imperative that you have a right mobile app marketing strategy to attract users. The most important mistakes to avoid before launching your app are:
1. NO MARKET RESEARCH
Research gives you insights on what your target audience expects from your app. When you carry out proper market research, you will know how your competitors are named, what categories are they targeting, and the keywords or rankings they aim for. You can then work out things based on your findings.

You can also read:6 MOST IMPORTANT POST-APP LAUNCH STEPS YOU MUST TAKE 

 2. Not Having Feedback Loop
You might have developed great features in your app but do you know what your target users actually think about it? Beta testing is a great way to test features and gain feedback.
You must identify your target customers and find channels to reach them. After that, hire a few beta testers to get unbiased first-hand feedback from real customers.
3. Not Starting Marketing Early
App discovery can only happen with the right marketing at the right time. You must create a buzz about your app before its final release.
Think about preview trailer, shortlist forums, and a beta testing blog that informs about different developmental phases at an early product development phase.
4. NO Advance App Release Date
Making known the app release date in advance set the ball rolling and builds anticipation around the app. It is necessary the app gets attention before it is launched, this will create tension in the camp of your competitors, therefore placing your app on everyone watch list.

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