6 MOST IMPORTANT POST-APP LAUNCH STEPS YOU MUST TAKE - CALIPHATE MEDIA

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Thursday, 9 November 2017

6 MOST IMPORTANT POST-APP LAUNCH STEPS YOU MUST TAKE







1. Engage Your Users
You must never opt for paid user acquisition as it will require you to pump in a significant amount of money. If you don’t focus on user engagement, you will see people discarding your app after initial use.
2. Measure Important Metrics
Number of downloads is not the only true measure of success and will never be. There are several other important metrics such as DAU (Daily Active Users), MAU (Monthly Active Users), RR (Retention Rate), ARPU (Average Revenue per User) and LTV (Lifetime Value). These metrics are as important as number of downloads for the long-term success of your mobile app.
3. Use App Update Description Space for Advertising
Mobile app updates are not just for mentioning the bug fixes. YOU MUST USE APP UPDATE description space to convey your new offerings in an interesting manner. It allows you to connect with the user who has not used the app for a while.
It is a great opportunity to tell interesting things about the app.


4. Don’t Ignore Customer support
You might have thousands or million users, but you need to treat every user with care. Word of mouth marketing is a POWERFUL MARKETING TOOL and it can be harmful if you don’t pay attention to user’s complaints or concerns.
You must understand that the user reviews are directly posted on APP STORE AND GOOGLE PLAY and one negative review can turn away hundreds of potential users.
5. Give Freedom to Customize Push Notifications
Push notifications are great to provide useful information and offer to users. But this notification can be annoying as well. If you don’t provide a way to customize push notifications from your app, the user might get frustrated and uninstall your app.
6. Provide Rewards to Like or Share
Users don’t like to share their game progress for the heck of it. According to mobile app development experts, you must provide some rewards for sharing or liking the game and post reviews on social media. For example, you can offer to unlock new levels when they share their game progress on Facebook or other social media page.

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