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Friday, 5 January 2018


Nintendo America on Thursday announces that Nintendo Switch has become the fastest-selling home video game system in U.S. history, moving nearly five million units in ten months.
 "We believe that this is because the core proposition of Nintendo Switch, a home console that you can play anytime, anywhere, with anyone, is resonating with consumers."
"It's a whole new way to play video games, and a whole new way to think about what 'home console' means,” the company said in a statement.

"Consumers have embraced the core concept," said  Nitendo America Presiden,Fils-Aimé. "They love being able to easily slip Nintendo Switch from its dock, and to take their favorite games with them wherever they go. They're using it just as we hoped they would, from dedicated gamers who don't want to stop playing, to children possibly having their first experience with a Mario or Zelda game this holiday season."

“Now the company's priority is hitting those targets and making sure the console has plenty of great games to play throughout the product's lifetime. "A key tenet for the first ten months of Nintendo Switch was making sure we had a steady cadence of fantastic content," he said. "For calendar 2018 and beyond, our focus is the same. We need to make sure we've got a cadence of great content to motivate the consumer, and we're going to continue to announce the details of those games in due time, and on a rolling basis."
“Nintendo has already announced new games coming from some of its most popular franchises, including Kirby, Bayonetta, and Yoshi, and says fans can also expect releases from major third-party publishers such as EA, Activision, Ubisoft, Take 2 and Bethesda, plus a growing catalog of content from indie developers.”
"We have conversations ongoing with third-party developers, large and the small, they are very interested," said Fils-Aimé. "I expect that we will continue to see strong third-party support, not only from the big third-party developers, but from the independent community...the conversations have been ongoing, and the performance that we are delivering just reinforces their desire to create great content for the platform."

"Everything played out quite well," he said. "You know, in order to sell through 4.8 million units here in the U.S., we had to have a robust supply chain, we needed to make sure the product was available for consumers in whatever outlet, or through whatever means they wanted to purchase...and while we maintained strong distribution and strong in-stocks through Christmas, right now we're in the process of re-supplying that chain, making sure that consumers who had a great experience at a friend's house or with family playing someone else's Nintendo Switch is now able to purchase one of their own."
Fils-Aimé said that the company expects a second, smaller spike in sales following the holiday season, when consumers who saw someone else's new Switch head out to buy their own console.
"Because of the content we have, because of the shared experiences we create, coming out of the holidays consumers look for their own to purchase for themselves," he said. "That's why we're so focused on re-supplying that supply chain, and making sure that consumers have the ability to buy one."

"This is exactly the kind of momentum we hoped for," Fils-Aimé said. "Looking ahead, our goal is to continue the momentum, and to bring more and more fans into the Nintendo Switch environment."
“Nitendo switch was designed to go wherever you go, transforming from home console to portable system in a snap.”

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